Our goal at 12 Benefits™ is to help hairstylists improve their craft of hairdressing. The 12 Benefits™ founders have nearly 60 years of combined experience in the hair and beauty industry, including product development, product manufacturing, and sales and marketing. We are committed to providing stylists and consumers with innovative, value driven products that promote and maintain beautiful, healthy hair. And, we love what we do!
Advanced polisher technology has enabled us to formulate one of the most amazing, oil treatments ever. The oil used in Agadir™ Hair Treatment is Argan oil, which comes from the nut of the Argan tree and grows only in Morocco. Our Argan Oil is 100% pure and certified. Agadir™ Argan Oil Hair Treatment is lightweight, non-greasy, instant absorbing… when applied to the hair detangles snarls, moisturizes and brilliantly shines dull, dry, drab hair. This alcohol free formula gives hair that silky, soft feel while smoothing and taming split ends.
Alterna Professional Haircare creates groundbreaking formulas that set the industry standard for the finest luxury haircare products in the world. We continue to shape the future by staying one step ahead of technology, by taking imaginative leaps to give our customers what we think they want, but what they never thought possible
An unfaltering commitment to understand and serve men's grooming needs has always been a core objective of American Crew. To partner with the professional salon industry to help grow the men's business to establish ourselves as the standard in marketing and merchandising to men to lead in men's fashion and grooming to bring unparalleled technical information to the salon community to continue to research and develop the highest quality grooming products for men.
amika products are like a good friend – straightforward, dependable, and fun to spend time with. We are kind-of obsessed with this “super-fruit” Sea Buckthorn Berry, so we include it in every haircare and styling product. We are always on a quest for new technologies and ingredients to deliver high-performing products – even replacing ingredients when better alternatives are available. Our products are vegetarian-friendly, cruelty-free and free from* sulfates, MIT, MCI, Phthalates and artificial colors.
For more than 77 years, Andis has produced the finest quality clippers and trimmers for the barber and beauty industry to assure the highest level of professional results. From heavy duty motor clippers to lightweight adjustable blade models, cordless models to ear trimmers, quiet.operating Andis clippers handle the whole grooming job. Professionals rely on the quality and design of Andis clippers, trimmers and blades.
For over 50 years, Betty Dain Creations, Inc. has been designing and manufacturing products for the beauty industry. We listen, we create and we execute for success. Our experienced team allows us to offer you the finest selection of merchandise available including salon & spa apparel, shears, brushes, cosmetic and haircolor accessories. We're constantly improving products by staying in tune to the latest fashions, colors, fabrics, packaging and promotions.
Bio Ionic's salon-only, professional-use products contain Nanolonic™ Complex (a blend of natural-occurring minerals) that emits Natural Negative Ions in to the hair. Nanolonic™ Complex is powerful enough to break down clusters of water molecules into fine particles that penetrate the hair shaft, to re-hydrate, re-condition and restore moisture balance.
Bioelements Skin Care
Since 1991, skin care specialists have been using our highly individualized formulas to treat the skin, target complexion concerns and discourage skin aging. And, unlike ordinary skin care, each Bioelements product is a professionally created treatment designed to make a major difference in the appearance of your skin.
Body Drench Products have revolutionary ingredients combined with a skin fitness philosophy. We've designed skin fit tanning formulas with the highest quality ingredients to produce maximum results while nourishing and protecting your skin.
Innovative design, ergonomic comfort, and performance all came together to create Centrix shears.
Clean & Easy
In the world of professional hair removal, clean+easy is synonymous with innovation. Our patented roll.on systems are used in salons and spas worldwide and are proven to be most efficient and economical waxing systems available. Established as the leading manufacturer of high quality waxing products and treatment lotions, hair removal has never been so clean & easy!
Collins Manufacturing Company is one of the leading manufacturers of salon equipment in the beauty industry, and all Collins equipment is Made in the USA. Collins prides itself in manufacturing quality salon furnishings, creating lasting styles, and developing innovative solutions to salon problems and opportunities.
Since its founding in 1959, Conair has become a leading manufacturer of nationally branded personal and healthcare small appliances. The Professional Products Division of Conair features the appliances marketed under the Jheri Redding, Grand Finale and ConairPro labels, which are exclusively for salon use and resale.
Creative Nail Design
CND Rooted in science. Dedicated to beauty. Whether fingers or toes, nails are fashion, the perfect accessory to an outfit or that subtle flash of indulgence defining a personal look. Our formulas allow professionals to consistently create nails that are unique and expressive. And our vision and leadership has earned us the exclusive right to collaborate with the world's top designers on runways from New York to Paris, Milan to Dubai.
Cricket continues to pioneer and market compelling tools for hairstylists. Cricket was the first company to introduce "Static Free" brushes, high end round brushes such as Technique (still the #1 round brush in the salon industry), Silkombs, Boar Bristle, Nylon/Boar Mix, and countless other innovative products. Cricket also developed a high quality line of apparel that featured "high fashion" and trendy patterns as well as everyday capes, cover.ups, and aprons in the haircutting, waterproof, and all purpose categories.
DermOrganic® strives to develop products with safe and natural ingredients to minimize the occupational hazards of long-term exposure to cosmetic ingredients in the salon. This healthful philosophy also benefits the client who use DermOrganic® products at home. Clients concerned about what they put on their hair and skin, or who are prone to negative allergic reactions to standard hair and skin care ingredients choose DermOrganic®.
Diane by Fromm
Everyday products for the All-American girl, Diane®essentials have been a staple in the industry for decades. A full range of products ensures amazing styling results. Thermal round brushes for the perfect blow-out, ceramic self-grip thermal rollers for soft beach waves, French hair pins for the just-so updo—Diane has it all to get the hottest looks in beauty.
El Patron USA
Be the boss! This is the spirit of El Patron...Born out of the desire to bring out the best in a man's personal style
Essie is the ultimate color authority offering a line of superior nail polishes. The fashion-forward shades with an exclusive award winning formula are always classic, chic and elegant. essie polish provides flawless coverage along with outstanding durability, a chip-resistant formula and whimsical names in the most up-to-the-minute colors. All Essie nail polishes are DBP, toluene, and formaldehyde free.
Fairy Tales Hair Care
Fairy Tales Hair Care was created over 20 years ago in the Fairy Tales Salon in Hewlett, NY. For years, parents would ask the stylists what were these products that made their children’s hair so soft and manageable. But our stylists just smiled and said it was our secret recipe! The Fairy Tales Hair Care line was launched nationally in 1999 with great success! Within one week of our launch, Rosie O’ Donnell was showing off her bottle of Rosemary Repel Shampoo on her talk show. We were a hit! Parents and kids love these natural products loaded with organic herbs to cleanse, condition style and most importantly, help repel hair lice.
Fake Bake gets # 1 Rating as the "Best Self Tanner" to hit the salon shelves! Not to Mention Numerous Celebrities Sending out their Make up Artist to Keep Them in Supply!
Our philosophy is to empower professional hairdressers with the most technologically advanced products in the industry so they can realize their artistic visions in the most effective way. The word “heat” in our corporate name refers to the fact that FHI HEAT offers the widest temperature range and heat retention capabilities in the market. We believe in “healthy” heat – which is the integration between the power of heat and the highest grade materials and technological capability to allow our tools to optimally preserve and benefit the health of the clients’ hair over time.
Since 1907, Fromm International has been a quality marketer of sundry products to the professional barber and beauty industry. We began as Illinois Razor Strop Company, selling razor strops and straight razors to barbers. Over the years, innovation and diversity galvanized Fromm into the number one source of haircutting shears in the United States. But our commitment is the same as it was nearly 100 years ago: provide professional hair stylists with exceptional tools to make their jobs easier and their clients look and feel great.
Gena, a leader in the industry for over 20 years, was the first to offer high quality pedicure products to the salon professional. With a focus on natural ingredients, soothing botanicals and the ultimate in skin care, Gena quickly blossomed into a complete spa line for the entire body
Graham Professional Beauty provides sundry products that promote sanitation, saves time and provide solutions for the professional beauty industry. Product categories include neck strips, professional towels, beauty coil, gloves, nail products, end papers, skin care and waxing products.
Helen of Troy
Helen of Troy Limited (NASDAQ:HELE) has established a leadership position in the personal care products market through new product innovation, superior product quality and competitive pricing. Helen of Troy designs, produces, and markets brand.name personal care electrical products, which include hair dryers, straighteners, curling irons, hairsetters, women's shavers, mirrors, hot air brushes, and paraffin baths, as well as comfort products such as massage cushions, footbaths and body massagers.
Hempz Body care
All Hempz products contain Pure Organic Hemp Seed Oil, one of nature's richest sources of Essential Fatty Acids (EFAs), nutrients and vitamins that protect and condition the skin. Every product is formulated to heal and renew skin and reduce fine lines and wrinkles. Hemp Seeds are rich in Vitamins E, C, B1, B2, B3 and B6. They contain about 25% protein, 30% carbohydrates, 15% nutrients, 15% key minerals and 15% fiber. Hemp is one of the best sources of Essential Fatty Acids (EFAs), with a perfect 3:1 ratio of Omega-3 and Omega-6 Linoleic Acids, and contains 9 Key Amino Acids.
#1 selling iron in the industry. Hot Tools Curling Irons were the first irons in the industry to use an electronic heating system for fast heatup and heat restoration. Our Specialty Irons provide stylists with the right tool to create a wide variety of special curl types that are popular in today's hair fashions, along with select flat irons for straight sleek looks.
We don't follow trends. We create them. We're a team of four innovative stylists from various parts of the globe and vastly different backgrounds unified in a single vision: to create products designed to fit the lives and needs of the client and hairstylist. By focusing on the needs of our clients, we block out the noise and deliver exactly what their look demands — easy solutions, the most current looks and cuts with multiple styling options.
J&D Wet Brush
For centuries, people have been tearing their hair out trying to find a better way to untangle it. But whether they brushed, picked, or combed it, they continued to snag and break their hair, making children cry and adults cry and curse. Then we invented the miraculous Wet Brush. With its unique IntelliFlex™ bristles, the Wet Brush runs effortlessly through hair, detangling without pulling or tugging. There’s no pain, no tears–whether the hair is wet from the shower or dry; curly or straight; thick or fine. Finally, the tears (and curses) stopped.
Jatai International takes pride in providing innovative products to the professional beauty industry. Our focus is to find and/or develop new innovative products that enhance and expand a stylist's artistic skills. Everything we offer has a unique feature(s) that separates us from everyone else. Currently, Feather Safety Razor Company is our main manufacturer. They are world renown for their excellent surgical tools and cutlery.
Jeffco, Inc. has been providing high-quality salon equipment and furnishings to professionals in the beauty industry for over 30 years. We offer everything your salon needs, from styling, shampoo, dryer, task, barber and facial chairs, to a variety of styling stations, stands, tables, caddies, and accessories such as shampoo bowls, mats, hoses, and faucets.
The Joewell shear is the product of an evolutionary process that is unique in the world of hair cutting shears. That process began with the desire to build a pure cutting tool uncompromised by the need to appeal to a broad spectrum of stylists. It has to do with the relationship between a stylist and a shear. the two.way communication links provided by a superb cutting edge, a precise balance, and a magic fit.
From the very beginning, Joico's focus has been pure and unwavering...To help hairstylists preserve, improve and enhance the integrity of the hair. A unique combination of cutting-edge technology, innovative product development, inspiration from the worlds of art and fashion, professional education and commitment to integrity keeps Joico firmly in the forefront of professional beauty. This legacy was firmly established at the very beginning, when the licensed hairdresser who launched the company discovered the reparative qualities of human hair keratin protein and formulated K-Pak Reconstructor.
Nobody does it like Kaemark and you deserve it. Kaemark utilizes the finest quality of materials... high.grade industrial strength cabinetry materials, such as piano hinges and steel drawer glides. Our chairs are made of 7 ply board where most manufacturers use 5 ply. Our chairs are made with very high density foam and the heaviest steel gauge base for guaranteeing years of comfort and unmatched durability.
Kenra Professional® creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy. creates inner and outer beauty by giving women and men the trust and confidence to achieve their desired look and style. Through the Kenra Professional family of brands – Kenra®, Kenra Platinum®, Kenra Color®, Kenra Smooth™, and Kenra Style™ – we provide high-quality, performance-driven products that work. Kenra Professional is committed to the professional beauty industry through a zero tolerance diversion policy.
King Research began 58 years ago when Maurice King, a chemist and chemistry teacher, decided to follow his entrepreneurial instincts and go into business with his wife and brother. His first effort, the now famous blue jar of Barbicide, pioneered the field of salon hygiene. Today, with Barbicide installed in the permanent collection of the National Museum of American History at the Smithsonian Institution, King Research remains the most trusted name in the industry.
label.m is an award-winning, fashion-inspired, global haircare brand and the official haircare product of London Fashion Week. label.m was created in London in 2005 by Toni Mascolo, CEO, and Sacha Mascolo-Tarbuck, Global Creative Director. Their vision was to create a brand that embodied London's Brit-Cool collective of Fashion and Music. Born out of the love for creativity and passionate dedication to the craft of hairdressing, our mission is to inspire and nurture creativity and individuality in professional stylists and clients around the world.
L’ANZA, the leader in quality, professional hair care products, is the first and only company to offer revolutionary formulations that heal the hair. Healing is truly the foundation for beautiful hair and L’ANZA is dedicated to providing products that restore health to all hair types. L’ANZA’s new generation of healing formulas deliver twice the healing power, combining time-honored natural ingredients including botanical extracts, keratin amino acids and moisturizers with the most advanced ingredients science offers.
Malibu C is a solution-driven professional hair and skin care brand based in science, not marketing hype. The core of Malibu C's Wellness Beauty Collection is a selection of customized Wellness Hair Care Remedies which are 100% vegan, cruelty-free and formulated without gluten, parabens, sulfates, preservative and fragrances, and made in Malibu C’s Wellness Labs in the United States. These patented Wellness Remedies feature Malibu C's freshly-activated crystallized vitamin complex of nature-inspired ascorbic (vitamin c) in the purest, most potent form that is freshly-activated by the user for optimum results and benefits.
Matrix was founded in 1980 by the American husband and wife hairdressing team, Arnie and Sydell Miller. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity. Now, twenty five years later, their original ideas still stand strong and Matrix is committed to the development of the salon professional
Mirabella is committed to salon partners and their customers, providing a strong support system that creates an environment for success. As the #1 cosmetics brand used personally by salon professionals, Mirabella provides contemporary cosmetic products in timeless and trendy colors for all skin tones, professional artistry tools and technicals to help women create the Oh, Wow! feeling at home that they get when they look in the mirror after a salon make-up experience
n 1991, Soft Sheen and Redken Laboratories, developed the original MIZANI brand that debuted with nine products offering a collection of holistic premium salon-exclusive hair care and treatment products targeted to the African American salon/stylist and their clientele. Today MIZANI, a division of L'Oreal USA, is a complete line of professional treatments, relaxers, shampoos, conditioners, hair color, and styling products designed to meet the expanding needs of today's global beauty. MIZANI offers a specialized, salon-exclusive hair care system designed to restore every hair type to its ultimate state of balance.
"My goal is to find a natural solution for the challenges associated with fine and thin-looking hair." Eva Graham, Founder - Nioxin Research Laboratories, Inc. Our founder's goal became the corporate goal for Nioxin. For more than fifteen years, we have worked at unraveling the complex problem of how best to address and most importantly how to provide a solution for thin-looking hair for the millions who battle this discouraging problem. Our world-renowned team of Nioxin researchers have developed the most advanced, natural based system to improve the appearance of fine and thinning hair - Nioxin Bionutrient Formulations.
We started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils, that links broken bonds in the hair during and after chemical services making them stronger than they were before. Olaplex will give you the confidence, the insurance, the ability, not to be stressed out worrying if your client's hair is going to break. You will see the difference the first time you open the foils and rinse.
OLIVIA GARDEN was founded in Belgium in 1968 by Jean and Cathy Rennette. The company has a long history of designing and promoting innovative high quality products engineered to fulfill hairdressers' professional needs. Olivia Garden offers a complete line of brushes all with 3 key features: Ceramic coating, TOURMALINE Ion Technology and a Lifetime warranty.
OPI is renowned globally for its Nail Lacquers, with each shade created by Weiss-Fischmann based on her impeccable color forecasting, sense of style, and instinct for what women want. The brilliant, chip-resistant, professional OPI Nail Lacquer formula is available in over 200 fashion-forward colors. With clever names that customers look forward to with each new Collection, OPI Nail Lacquers are beloved around the world, and trusted by professionals. Neither OPI Nail Lacquers nor any other OPI product or service are subject to animal testing.
We share your passion and enthusiasm for professional grooming. After all, it is what continues to shape our destiny. And since technology changes faster than you can detach one of our patented blades, we are constantly innovating to add to our wide selection of styling tools, clippers and accessories, so you will always have the professional edge.
Pravana has an ancient Sanskrit meaning of "the source of all things" It all begins with ourselves. Pravana products are a unique hybrid of European artistry, ancient Mayan natural botanicals and innovation of American technology. The end result...a global fusion of excellence.
Product Club, the leader in color accessories for color professionals who are serious about the products and tools they use and demand the very best for themselves and their clients.
David and Alexis Thurston, creators of nationally recognized brands Butterfly Loft and Butterfly Circus, are the architects behind Pulp Riot, an innovative new hair color company that empowers stylists to think of themselves as artists while providing them with superior paint to create their masterpieces.
PureOlogy creates radiant vibrancy in colour-treated hair, adding intense shine from start through finish. Our products dramatically improve hair condition by utilizing ground-breaking ingredients and scientifically advanced technology. PureOlogy maximizes colour retention in colour-treated hair, assuring "Longer Lasting Hair Colour GUARANTEED!"
Today, Redken is a global leader in professional haircare products and services. The company is energized with talented people, strong partnerships with the best hairdressers, and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.Redken is known for developing patented protein technologies and now holds over 60 global patents on products and ingredients. In fact, Redken's two latest patents for protein technology are the basis for our haircare and styling lines.
Refineé Age-Reversing Skin Care is gentle, easy-to-use and multi-tasking, and best of all it works! Our formulas contain patented and clinically proven anti-aging peptide technology that ensures visible results. The exclusive PEP-SYN™ COMPLEX fuses clinically proven anti-aging peptides with time-proven healing botanicals to ensure that skin is soothed and hydrated.
Sam has more than 30 years teaching experience and is currently at the top of his game as a Redken’s Education Artistic Director and Chairman of his own digital media and styling tools company. Sam’s styling tools are all designed exclusively for his brand and the special techniques he teaches. The Sam Villa line of styling tools includes his signature series of shears, brushes and combs; the heat-styling Sleekr® and Textur®; and accessories for the salon professional
Satin Smooth waxes, imported from Italy, are developed with a unique blend of beeswaxes which contains a natural antibody called propolis. All of the waxes have built in buffers to protect skin and eliminate the need for dusting powders or talc, which minimizes hair breakage Giving your clients silky skin with long lasting results everytime.
Savvy Discount Salon Equipment
Savvy Discount Salon Equipment's mission is to provide better than internet quality beauty salon equipment at internet prices but sold and supported only thru your trusted distributor. Our research overwhelmingly shows that you, the salon owner, prefer to buy your salon furniture from the professionals you do business with vs. purchasing off the web.
LA stylist Geri Cusenza entered the 70s determined to push things further and take a generation from flower power to fearless hair fashion. Sebastian was founded on this principle of fearlessness. A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.
Sexy Hair Concepts
Led by hairstylist and business visionary Michael O'Rourke, Sexy Hair Concepts is one of the fastest growing beauty care companies in the industry, offering high quality beauty products in over 60,000 licensed salon throughout the United States, and with distribution worldwide in more than 25 countries.
A family owned business with over 50 years experience and previous owners of one of the largest cosmetic distributors oversees, explains the topnotch quality and revolutionary ideas that Sorme' Cosmetics always provide.Today Sorme' Cosmetics offers the most complete and finest line of color formulas from around the world. Incorporating the latest ingredients such as vitamins, alphahydroxy acids, natural botanicals, moisturizing essential oils and SPF protection, each product provides high quality, versatility and great looks.
Spilo Worldwide offers a full range of products for the Beauty Professional, and as a Master Distributor, Spilo Worldwide represents exclusive lines such as: Personna, No.Tweeze Depilatory Wax and Menda Dispenser Bottles, as well as Spilo's own brands: Mehaz, Toolworx, Speed.O.Guide, HairWare, Beauty Basics and Just For Nails, to name but a few.
Summit Salon Business College
The Summit Salon Business College is one-of-a-kind. Our school was founded in 2002 with the sole purpose of leading exceptional salons to tremendous heights. Hundreds of salons later we’re excited to report that we’re doing just that! Michael Cole's track record in the salon industry has been absolutely phenomenal. He has accumulated over 30 years experience as a stylist, manager, executive chain director and multiple salon owner. For the last 20 years Michael has been the founder and president of Salon Development Corporation, an international company specializing in salon business training.
An Award Winning Look And Fragrance In A Product That Works. John Alexander, vice president of Dallas-based Supre, has seen the tanning and beauty industry evolve by leaps and bounds over the last 22 years. Many great things have happened to catapult indoor tanning into a nearly $5 billion industry. However, it is the fact that Supre's products offer salons the look, fragrance and performance necessary for success.
SURFACE HAIR PRODUCTS: HAIR, HEALTH, ART. Renowned Hair Stylist, Wayne Grund Inspires Revolutionary Hair Products EXCLUSIVELY for Independent Professional Hair Salons. Surface is Gluten-free, Sulfate-free, Paraben-Free, 100 percent Vegan Protein Ingredients. The Color Vita Complex is the foundation of all Surface Formulas.
Tammy Taylor is a name recognized in the Professional Nail and Beauty Industry since 1983. Manicurists and cosmetologist worldwide are well acquainted with the Tammy Taylor brand as her products are used in over 100,000 salons worldwide.
TRESSA was born from an independent entrepreneurial spirit, to service independent entrepreneurial salons and stylists worldwide. TRESSA provides the stylist with the most complete performance.driven professional haircare products, education, and customer service in the industry today.
Tweezerman International (TMI) has long been recognized in the beauty industry for setting the highest standards of quality, reliability and service with every product we offer. Because we believe our customers want tools that are built to last, we provide a lifetime guarantee and a free sharpening policy on all our implements. That's good for our business, for our customers, and for the environment.
V76 - by Vaughn
In a culture where men turn to barbers to achieve the smoothest shave, or to a hairstylist for styling instead of just a cut, it was clear to sought-after men’s grooming expert Vaughn Acord that it was time to create a line that offers a range of men’s products tailored to their needs. Vaughn did not find success by accident. The son of a barber, his interest in hair piqued at an early age, and he gave his first haircut as a teenager in 1976. Vaughn drew on his rich history of styling American icons—from Bruce Springsteen to Tom Brady to President Bill Clinton—to develop products that simplify the grooming process and help men look their best.
Verb is a family of smart, professional-grade haircare products priced within reach of every salon customer. The founders went out searching for an affordable, high quality line to carry, but couldn't find one, especially if it was to be paraben and sulfate-free. Austin Born...Salon Raised...Only Good Stuff...Priced Right...
Wahl Clipper Corporation is an international industry leader in the manufacture of consumer personal care appliances and products for the professional beauty and barber salon trade. The company currently employs over 1,800 people worldwide in Australia, Canada, China, England, Germany, Holland, Hungary, Japan and the United States.
Zotos International, Inc., is a professional beauty industry leader that manufactures and markets a full range of hair care, texture service and hair color options for today's salons and salon professionals. Click on the areas below to learn more about our company and what drives us to be the world’s best professional beauty company.